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The blogosphere as social construct

Is there a social structure to the blogosphere? You betcha. In Blogging: An Innocent Fraud?, LaShawn Barber comments on Nicholas Carr�s The Great Unread:

Carr calls blogging an "innocent fraud," a reference to a book on economics of the same name. The term is a euphemism for "lie," and Carr believes the assertion that blogging is "open and democratic and egalitarian" and different from mainstream media is an innocent fraud.

I'm linking to the post because I think a fair number of bloggers feel this way. Speaking only for myself, blogging is open and democratic and egalitarian in the sense that starting a blog is free and non-discriminatory, and relatively painless to set up. The more you put into it, the more you'll get out of it, but you have to be realistic.

Read her whole post, plus the comments. (HT to Catez at Allthings2all. )

The beauty of blogging is that it is available to anyone with a computer who can read and type. Yet being a blogger is like being a citizen of a country: although the only "passport" needed is internet access, one still has to learn the "lay of the land," speak the language, obey the rules and follow the customs. And it's possible to do all of those things yet still find oneself a relative stranger in a relatively foreign land.

In his post, Carr mentions the "loneliness of the long-tail blogger" and says of the blogosphere,

As the blogophere has become more rigidly hierarchical, not by design but as a natural consequence of hyperlinking patterns, filtering algorithms, aggregation engines, and subscription and syndication technologies, not to mention human nature, it has turned into a grand system of patronage operated - with the best of intentions, mind you - by a tiny, self-perpetuating elite.
I don't think the elite is as tiny as Carr claims, but the dynamic he speaks of is at work in a powerful way. Of "innocent fraud," he says,
The powerful have a greater stake in the perpetuation of an innocent fraud than do the powerless. Long after the powerless have suspended their suspension of disbelief, the powerful will continue to hold tightly to the fraud, repeating it endlessly amongst themselves in an echo chamber that provides a false ring of truth.

Shel Israel takes a different view entirely in An Open Letter to Nick Carr (HT to LaShawn):

What is so ironic to me is that according to Technorati, Chip is a mere 55,154th in ranking. While you are a formidable #610. Yet, he sent me to you. You got my hit, and now you are getting my link and I suppose that will get you more traffic, just like Michael Arrington's link to you might help drive a nice blip in your traffic.

So who's keeping whose gate? And for that matter is it an open or closed gate?

In the comments to Carr's post, which are worth reading as well, is a link to a post at Civilities: media structures research titled Promoting Women Bloggers: Less Talk and More Action. Though dating from last year it is still quite relevant, and provides even more good links. The post looks at promotion of diversity within journalism blogging but has content applicable to the blogosphere-at-large, such as this:

Five years ago, science reporter Malcolm Gladwell sought to explain how ideas reach The Tipping Point and become an epidemic. In his formula of mavens, connectors, and salesman, he missed one thing: the jerks. That would be the one represented by the unlit match on the cover of the book. Somebody's going to say something uninformed enough for people to start calling that person a jerk, and it will enrage enough passions to get people moving.

I'm not sure anyone's going to develop a sociological theory based on the utility of jerks, But Gladwell provides help in his new book, where he talks about the curious evidence of "priming" in controlled psychological experiments. Just thinking that one is a professor before engaging in a game of trivial pursuit helps people answer more questions correctly; when black students check off "African-American" before taking a test, their scores dropped. Another experiment is as simple as flashing a face, white or black, and then a gun or wrench. You know where this is going.

As Gladwell explains it, priming explains subconscious effects in individuals. I might suppose that there is a parallel theory about culture at large...

...As thinking individuals in a democratic society, we don't want to be subconsciously primed, or have wait until a prime event, for people to start to take notice of problems. We also may start to wonder whether blogging as we know it may prime people into certain type of behavior.


and this:

Let's face the truth: blogs are celebrated for their ability to react quickly to news, and to drive conversations... It's like needing a bunch of batters who can bunt for a hit and steal a base. But what is underappreciated is for someone to bat cleanup: to tie together disparate threads, to do the research, and to do the hard work that Dyson calls listening.
There is also a statement about the male-dominated nature of the blogosphere: "Perhaps it is possible that certain practices in blogging that were honed by men are more receptive to men. Perhaps." that is worthy of its own discussion. I think there are gender-related patterns in blogging, as well as other patterns, that cause difficulty for blogs and bloggers that do not fit the pattern. But perhaps that's a discussion for another post :-).

If the blogosphere is a social construct, and Christian bloggers seek to influence the world for Christ, then how might Christian bloggers redeem the social structure of the blogosphere?

Comments

I don't buy Carr's claim that the openness and democracy of the blogosphere is an "innocent fraud." It is true that the biggest names get most of the traffic, but the A-list bloggers have no way of preventing the rise of other A-listers. Nor can they prevent themselves being dethroned by someone new. They benefit from a certain market inertia, but there really is a free market in the blogophere that any blogger who is talented, clever and hard-working enough can swing his way.

The blogosphere really isn't different from other markets. We all know that Apple computer started in a garage. It's an A-list computer company today because of creativity and hard work -- and, because it found a niche market that other computer companies had ignored.

Part of the social contract of blogging, however, is that we ordinary bloggers create the A-listers by linking to them. And we can make new A-listers by promoting the talented, small-time bloggers whom we think should have more exposure.

To corrupt the Golden Rule, "Link unto others as you would have them link unto you." One of the surest ways of drawing traffic to your own blog is to be generous in your linking to others.

Posted by: Charlie at August 21, 2006 1:30 AM

I find the whole idea of 'a-lists' and competition amongst bloggers to be very weird (at best). I mean... why?? Who cares how many people link to a certain blog, or how many readers they get? Blogging is indeed egalitarian because anybody can do it, without cost (unless one chooses to pay something), and without anybody able to stop us - at least in the West.

If my blog is only read by a couple of relatives, well that's fine. That's what I started it for. I find it interesting that others do read it, and sometimes look through the referrals to find what draws them in, but in the end... I blog because I want to, because I believe it's right to, because it's a way of communicating. I suppose if nobody at all ever read it, then I might give up, but I'm quite happy with the 20-30 readers per day which (my sitemeter tells me) I get. I don't have the least desire for fame (or infamy) or hundreds of comments. And I can't understand why any bloggers - particularly Christian bloggers - would be concerned about their stats.

Incidentally, I did put my sitemeter on out of interest, originally, wondering if anybody at all would read it. Now I don't look at the numbers much - I'm more interested in how people get there, and whether what I'm writing actually helps with the searches.

As for how to redeem the blogosphere... well, maybe that's what some are called to do in a big way, but for me it's just a question of blogging as I try to live: with integrity, gentleness, love, and so on. It's easier in blogging, because I can edit (or even delete) what I write.

Jesus didn't overturn the structure of Ancient Rome, he chose 12 flawed men to follow after him. As for the 'golden rule'... we don't do to others *so that* they will do the same to us. We're supposed to give and keep giving, to love even our enemies, to care for those who will never return the favour, to give without expecting anything in return. I don't give links in the hope of a return link (how yucky) but because I've found an article or blog I feel would be worth reading by others. I certainly don't do it in order to help the person I'm linking to. I fail to see how it helps them in the slightest. But it might just help someone coming to my blog who will find something more interesting by following a link.

I'm also a little wary of Christian blog-rings or other such gatherings that can become introspective. I don't just read Christian blogs, and I know (from one or two comments) that people who are not Christians read mine. As a fairly extreme Introvert, it seems that finally I've found a way to get to know - sort of - people outside my circles of family and church. I'm no evangelist, so I'll just carry on being me, and - where relevant - giving the glory to God in my life and writing.

Posted by: Sue at August 21, 2006 5:49 AM

What does Carr think should be done about his complaint? "Hit quotas" for every blog and assigned reading for all blog-readers, controlled by the Supreme Blogosphere Soviet?

The blogosphere may be relatively new, but in most cases I think that Christian principles applying to older forms of social discourse transfer fairly smoothly.

The main thing that occurred to me is that the nature of the Internet in general means that "conversations" that feel fairly private and transitory are in fact on public and relatively permanent record. It would seem to imply that our standards should generally be in the direction of that required by public and permanent discourse.

This reminded me of C.S. Lewis's remarks in the introduction to Mere Christianity, discussing his focus on "mere" Christianity and omission of differences between denominations:

"I think we must admit that the discussion of these disputed points has no tendency at all to bring an
outsider into the Christian fold. So long as we write and talk about them we are much more likely to deter him from entering any Christian communion than to draw him into our own. Our divisions should never be discussed except in the presence of those who have already come to believe that there is one God and that Jesus Christ is His only Son."

Now, I'm not at all sure that Lewis was right. I certainly agree that acrimonious, nasty disputes between adherents of different denominations are no good to draw most unbelievers in, but could he really have meant, as he seems to say, that we should never talk or write about doctrinal differences in a public forum? Not even in a perfectly polite, respectful way?

I think that would be a loss. And it's obviously a dead duck in the blogosphere!


Posted by: Atlantic at August 21, 2006 3:44 PM

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