May 17, 2004

Airing America:
Bloggers on the Radio


Last week King of Fools noted that, “It would seem the new standard in blogging success has been established: being invited as a guest on a radio program." If that’s the standard then the boys from the Northern Alliance have reached the penultimate level of success: they actually have their own radio program.*

The Northern Alliance Radio Network (NARN) is composed of various bloggers in the St. Paul/Minneapolis area: the blogosphere's favorite columnist James Lileks; the ridiculously smart thinkers from Power Line; the watchdogs of academia at SCSU Scholars; the eclectic duo from Spitbull; the rising star of political bloggers, Ed Morrissey from Captains Quarters; the clown princes of Minnesota at Fraters Libertas; and the NA ringleader, the multi-talented Mitch Berg from Shot in the Dark. Each of them were already succesful as bloggers; the addition of the radio show simply extends their alternative media micro-empire.

While the lists of hosts is impressive, the same can't always be said for the guests. This fact became rather obvious when the NA invited me to come on their show yesterday to discuss the Abu Ghraib scandal and women in the military. The four hosts this week, Mitch Berg from Shot in the Dark, Captain Ed from Captain’s Quarters, and Saint Paul and the Elder from Fraters Libertas, were all eerily smooth and professional. It was like having Bill Bennett, Dennis Prager, Michael Medved, and Hugh Hewitt on one august all-star team.

Unfortunately, though, I wasn't quite as polished. Since I was to be the only guest for the entire last half hour, I spent several hours of research in preparation for the show. Sadly, none of this prepwork was evident in my delivery. In fact, at one point I became so nervous that I hyperventilated and fainted, dropping the phone and leaving me unable to speak for almost a full minute (fortunately this occurred during a commercial break so I don’t think anyone noticed).

Aside from this programming flaw (choosing me as a guest), the NARN show is an inspiring sucess. While the program is currently only broadcast in Minnesota, there are plans for it to be accessible by Internet streaming in June. Once the show comes to the web I believe it will not only gain a larger audience but it could spark a minor revolution as well. Saturday talk radio is a veritable wasteland of unlistenable drivel. The content generally consists of reruns of earlier broadcasts or live programs with titles such as “The Home Mortgage Show" or “Here’s to Your Health.", shows so dull it makes you wonder how their hosts even manage to stay awake through them.

NARN, on the other hand, provides a model for what the weekend format could become. Since the program is a labor of love (none of the hosts, to my knowledge, are paid), the costs of the broadcast is kept to a minimum. The hosts themselves are also popular, established bloggers who bring their own loyal audiences to the format. When the show is streamed over the Internet, advertisers will have the ability to reach a national audience at bargain-basement weekend radio rates.

What it truly radical, though, is the unique qualifications and perspectives of the hosts and guests. In the last hour of Saturday’s show, the show featured Vox Day. Vox, who is a syndicated columnist as well as a popular blogger, is a “Christian libertarian", a inimitable viewpoint you’re unlikely to find espoused in the mainstream media. While I don’t always agree with his views, it's obvious that he puts a great deal of thought into his opinions. Unlike some talking heads on the Sunday news shows, Vox doesn’t just scan the headlines and base his take on a cookie-cutter ideological stance. By adding him to the lineup, NARN shows that they are interested in airing unique voices.

The choice of adding me to the show was also rather radical. When discussing the Abu Ghraib scandal, most media have either talked to other journalists or interviewed high-ranking military officers. Since the atrocities were committed by enlisted reservists, the NA took what should be the common sense choice and talked to someone who was both enlisted and familiar with reservists. (While I wasn’t profound or eloquent, I at least met that criteria). I’ve been a Marine for over fifteen years and yet I can’t recall the last time an active-duty enlisted service member was given a full thirty minutes of air time to present their views on military issues.

The reason, of course, is because the mainstream media is obsessed with authority and credentials. Imagine that a radio host is given the choice of discussing an issue with either an impressively credentialed guest who has a ridiculously ill-informed opinion or an average-Joe, Everyman-type who has no qualifications but has a brilliant argument. Who do you think they will choose?** (This is also why the blogosphere has changed the way the media game is played. While an illustrious resume may help you get your foot in the door, your blog will only succeed if you have something worth saying.)

The NARN model is based on a simple premise: take people with interesting viewpoints, something to say, and an ability to communicate and give them airtime. Though this model is often left untried, it isn’t exactly new. In fact, it’s the same way the greatest talk radio host in the business, a profoundly unqualified former DJ from the heart of the Midwest, got his start. And, who knows, if it worked for Rush, maybe it can work for the boys of the Northern Alliance.

*And, unlike some radio personalities that also blog, these guys got the job because of their success as bloggers.

**It should be noted that Hugh Hewitt has been a pioneer in this regard. No radio personality in the country has as many bloggers as guests as Hugh does.


comments
The Elder writes:

1

Joe- Nice post. Thanks for all the kind words about the show. But you're being way too hard on yourself. You did a fine job and came across as articulate and informed. It's not easy hanging on a telephone as four guys throw questions your way. We definitely want to have you back on again.

posted on 05.17.2004 9:53 AM
The Elder writes:

2

P.S. It was actually Saint Paul from Fraters Libertas who appeared on Saturday not JB.

posted on 05.17.2004 9:55 AM
mitch writes:

3

Joe,

What Elder said, and more. Doing on interview on a cell phone, as I noted in my post, is a lot like singing opera on a karaoke mike. You were great, added a lot to the show, and we look forward to having you on again.

Whether you think it's a good programming decision or not! ;-`

posted on 05.17.2004 9:59 AM
King writes:

4

Radio is a much better communication medium in that it allows for
immediate point and counter-point. Blogging is more effective in that
it is not schedule driven.

With my full schedule, I would be hard pressed to listen to every radio
program I want because I may not be available when it is aired. Blogs
are a medium where I can always "catch up" (which is a painful ritual
each Monday because I try to avoid them over the weekends).

I'm still waiting for someone to be caught with the "I'm on X radio
program" where X is not a real radio program. It would be even more fun
with "Listen Live here (link)" and then post an update..."It seems their
server is down because of the high demand!".

Oh, and I'm sure most of us other 'mortals' would do no better than you,
Joe. Congratulations on your first interview...the second (and I'm sure
there will be one) will be better. Experience is such a helpful creature.

posted on 05.17.2004 10:37 AM
David Marcoe writes:

5

I didn't realize all you guys were in the Twin Cities. I'm right here in Bloomington myself. I'll be sure to give you guys a listen some time. Heck, maybe I'll post something intelligent and be invited on as a guest (one can always wish...). I have a blog too. Just check my personal info in this post.

posted on 05.17.2004 1:37 PM
DDN writes:

6

Joe,

Just so you know, "penultimate" means the next to last. "Ultimate" is the last.

I got kidded by a Ph.D. candidate friend of mine when I made the same mistake last year. :)

posted on 05.17.2004 3:35 PM
Joe Carter writes:

7

Hey DDN,

Just so you know, "penultimate" means the next to last. "Ultimate" is the last.

True, which is why having a radio show is the next to last level of sucess. The ultimate level of sucess for a blogger is to be Glenn Reynolds. ; )

posted on 05.17.2004 5:23 PM